What are the Trendy Products to consider in Ecommerce in 2018?

Some of the products and niches you will discover in this article are a great starting point for new Ecommerce Businesses, others are a useful guide for established businesses. Some of these trends may be ephemeral, only time will tell, although we expect many of them to stand out in the long run. So, read this post for an overview of what makes a product or a viral trend, things you should think about before entering a competitive market and the future of e-commerce with 40 products and trend niches for 2018.

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Trend Products, health and well-being of 2018

Not only has green tea been climbing like a trend since the early 2000s, but it has been gaining popularity for a good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other drinks and, above all, there are many uses and possible variations of the product that it allows traders to offer. new product ideas.

Matcha tea is an increasingly popular variant of green tea and is considered a high-end product. To summarize, it’s very high-end green tea that has been ground to a fine powder and, because you consume the whole leaf rather than soaking it in hot water, you get a much higher tea concentrate . Like green tea, this product can be used as an ingredient in many other products such as aroma or infusion. For traders looking for a “premium” tea for sale, then matcha deserves to be studied.

Detox products

“Detox” is a buzzword that can refer to many types of products in the health and wellness industry, but at present, the detox trend is tea. Tea detox, otherwise known as “Teatoxes”, claims to help consumers lose weight, gain energy and eliminate harmful substances from their bodies. It is likely that you have seen detox teas on your Instagram or Facebook feeds in recent months as this trend grows. If you opt for detox teas, or any other type of detox product, for your e-commerce, we encourage you to do your own research on products and markets and work with competent professionals to help you create your product.


Nootropics, also known as “smart drugs,” help consumers focus, think more clearly and work more effectively. Their popularity has risen sharply in recent years. Known faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in 2015. Since then, it has been growing steadily. One thing to keep in mind is that nootropics are a market for the most part still unregulated. So first, take care to choose them as a potential product idea to sell and do your own research before selling them blindly.

Fitness holidays

Active holidays allow vacationers to stay on track with their health and fitness goals while relaxing from routine routines and enjoying a tropical environment. Two of the best companies offering active vacations are The Body Holiday and New Horizon Escapes that promise a total wellness experience. If you are able to host or lead an active vacation, go for it! Their value really comes from their location and the activities they offer, so keep that in mind. If this is not your area of expertise, base your business on the supply of equipment, accessories or gadgets to active holiday suppliers or customers who participate in active vacations.

Vegan Foods

Veganism is no longer just a trend but rather a lifestyle / cultural choice for a growing number of people. The vegan food industry is booming and it is a market with wide reach. Whether it’s soy products, vegan meat substitutes, vegan substitutes for household items such as furniture and cleaning products, or even vegan restaurant chains – there is so much untapped potential. Think of all the food choices and options available to the majority of the urban population: confectionery, condiments, gourmet desserts, home-delivered meat cuts, recipe books, websites, etc. a world without end. Finding alternatives to these products and services can help you break into your own niche in this segment while building a foundation for strong activity in the vegan food industry.

Beauty products, personal hygiene 2018

We have already talked about the trend of tea-based products and now, the sworn enemy of tea, coffee, is also making its appearance in the planned trends in the form of a scrub for the body. It seems that the company Frank Body has started to ride the trend. This is a classic and intelligent example of a company taking a current product on the market and reusing it for another market. Do not just think about coffee, think about what other products can do beyond their initial use.

Beard oil

Beard oil has been a trend in recent years and it looks like this trend is continuing. Lately, this market has become quite saturated with many new businesses, but there is still room for those who are becoming a bit more creative and who are focusing on narrow niches in the beard category.

Charcoal beauty product

Wherever you look – whether Facebook, Instagram or even in physical stores, there are charcoal cosmetics on the shelves. These products are distinguished by the presence of activated carbon which has several advantages: in toothpastes, it acts as a natural whitening agent and in face baths and masks, it acts as a purifier and helps to detoxify the skin. On the supplier side, charcoal beauty products are one of the best-selling online products in the beauty and makeup niche. The trend seems to continue this year with the support of customers and influencers.

Anti-cellulite suction pad

The anti-cellulite suction cup helps reduce the appearance of cellulite on the body by using a suction cup similar to that used for massages. The anti-cellulite suction cup is relatively simple to use, people just need to apply the suction cup and move it around the target area. Not only can the device be used to reduce the appearance of cellulite, but it also serves as a massager, which clearly shows how versatile it is. It is a product that has a certain virality thanks to the multitude of videos that you can find on the Internet by customers and influencers.

Fake eyelashes

False eyelashes have been around for some time, but in recent years they have undergone a massive overhaul of style and innovation to make them more beautiful and functional than ever before. Brands, makeup artists and influencers have created their own collections of false eyelashes in recent years using different materials, sizes, colors and even adhesive methods in order to facilitate the application and for a more interesting result. There is a lot of room in this niche for innovation and creativity and consumers are open to trying new things.

Night masks

The beauty and skin care industry is still a “trend market”, which is why it constantly attracts entrepreneurs. One of the latest fads on the market are night masks. Just like the charcoal masks that have stormed the market and have been one of the most popular trend products, night masks are touted as the next “hot product”. If you are planning to start a beauty or skin care business, then adding night masks to your arsenal of products should be a no-brainer.

Clothing and accessories trends of 2018

While most stores do not store caps beyond the winter season, this particular fashion accessory is still a commodity to be exploited throughout the year. Depending on the size and material of the cap, they are widely purchased and even worn in places with a warmer climate. The fact that most hats are unisex, automatically expands your target audience. When the winter months arrive and the temperature drops, this product will become almost a necessity for customers. A great way to increase sales would be to gather hats with other winter accessories like gloves or maybe even a scarf. For a newcomer to the ecommerce industry with a focus on fashion, it’s a great product to start with as they are relatively inexpensive, come in a variety of styles and options and are lightweight, so easier to pack.

Fitness leggings

Another great product for online sellers, are the fitness leggings. These products target multiple targets making it a versatile product for anyone who focuses on creating a fashion, fitness or sports brand. Just like the hats, the fitness leggings are also extremely lightweight, come in a plethora of styles, fabrics and colors, and are inexpensive to store and ship. As a dropshipper, you can easily stock your inventory with multiple styles and options to test what’s selling best, while providing your customers with great options.

Titanium rings

Titanium rings are becoming more popular and evolve into a niche that is harder to tackle: men’s fashion, accessories and jewelry. This product is the perfect combination of aesthetics and masculinity. Titanium is a high-end material, but relatively cheaper than other precious metals, and the fact that there are several models of rings to choose definitely reinforces its place in the category of trends.

Minimalist watches

Another category of trend products that has its roots in the trend of minimalism is that of minimalist watches. Social media has helped make this product extremely popular through influence marketing. If you decide to break into or explore this niche, you can leverage the power that influencers have in this segment to create truly compelling advertising and marketing campaigns. This can help boost engagement with your brand and increase sales.

Fancy socks

Yes, you read correctly, socks are another of these products that are almost always trends throughout the ages. In fact, fancy socks are trendy in recent years, especially around the holidays. It’s a perfect product: they’re comfortable, they’re not limited to a specific genre, age, or style, and they’re easy to coordinate with. The only thing to keep in mind, is that while fancy socks are a great niche, classic socks have a lot more competition in a near-saturated market. The fancy sock is a great alternative to the more traditional ones as the market continues to grow.


Backpacks have become more and more a very popular trend in recent years. Some can be attributed to start-ups on crowdfunding platforms such as Kickstarter. Their mission is to create the perfect urban backpack. The new style of anti-theft backpacks that protect the personal effects of pickpockets, or tracking systems and battery charging capabilities of high-tech urban backpacks ushered in a new era for a product that was just considered a return to school. Although the back to school period (August to September) is the peak period for this product, it does not mean that the product will not sell all year, especially for a more professional clientele. As a merchant, store and sell different types of backpacks that can be targeted to different age groups, activities and styles, such as students, travelers, computer scientists etc.

Housewares and appliances trend in 2018

Chalk painting is another major trend in the DIY and interior design industry. With the influence of social media – particularly Instagram and Pinterest – on consumers, chalk painting has become quite popular. Chalk painting is also a great way to give a different look to antique furniture. One of the reasons it’s so popular is because it’s a paint that does not require stripping, sanding or priming. As a dealer, consider whether you can sell chalk paint or chalk paint accessories in your market or if you can sell furniture and household items where you can apply chalk paint.

Vegetable cutting

Vegetable cutting has been raging lately. For those looking for a healthier alternative to noodles or pasta in their daily diet, there is now a perfect solution. Vegetable cutting is basically shredders or rasps that make long noodles with vegetables like zucchini, carrots, sweet potatoes, cucumbers, etc. There are several types of chopper: portable, stationary and electric are the most popular. For suppliers, this means they can store their inventory with multiple versions of the product and offer greater variety to their customers.

Cooking mat

Cooking mats are another of those commonplace products that consumers do not necessarily think about buying. Grill mats make cooking easy by providing a nonstick surface that is easy to clean. Due to relatively cheap products, grill mats can be sold in batches to increase average order values.

Light garlands

Light garlands are another product that has become extremely popular thanks to social media like Instagram and Pinterest. People use them for interior decoration, in restaurants to create an ambiance, as holiday decorations and more. There are whole pages on social networks dedicated to teaching consumers how to use garlands and put them to their liking. These lights are often purchased in bundles and can be sold with other decorative products.

Windshield protector for cars

Automotive accessories are an excellent niche because the market for these products is relatively new for the ecommerce industry. One of the best products in this niche are the windshield protectors. The reason this product sells well is because it is a practical tool that is essential during the colder months or in places with low temperatures. Storing these products can be beneficial to consumers over the long term (towards the end of the year) and can outperform price increases as demand increases.

In the next decade, it is likely that almost all lighting will be converted to LED lighting. It is much more energy efficient, lasts longer than ordinary bulbs, is much more controllable and better for the environment. This trend will only grow, especially LED color lighting to enhance the mood, and for “smart” LED lighting that can be controlled by smart apps and devices.

In recent years, you have probably heard more and more about drones. Whether it’s soldiers who use them for missions, Amazon who uses them to deliver parcels to homes, or just consumers who use them as a hobby, drones are booming. With more and more business drones being sold, it looks like they will only gain popularity. As a dealer, think about whether you can sell drones, sell drones, or sell drones accessories or services.

Augmented Reality & Virtual

Not only is the future of 2018, but it is likely to be just the future itself. These technologies are finally becoming a reality in the lives of consumers. There may not be a huge consumer market yet, but as we speak, the trend is up. So, when you do your research, make an offer and produce something that consumers will buy. Enter the world of virtual reality / augmented, or enter the aftermarket. Accessories are one of the best ways to enter a market where you do not have the technological experience to create a product. Creating a support product that improves the operation of the main product is a great way to attract consumers.

Smart watches & wearable technology

The release and popularity of the Apple Watch and Fitbit have resulted in increased sales of other smartwatches and wearable devices throughout the year, and this should not slow down anytime soon. Smart watches for kids, GPS trackers for animals, portable trackers of sunlight, surf the wave of the trend of wearable technology. Each device becomes more and more specific with the intention of helping consumers to find a technological solution or monitoring system for one of their problems. Similar to the Virtual Reality trend, you can start developing your own device (do not forget to find a niche and solve a frustrating point with consumers) or, if it’s not your area of expertise, focus on you more on accessories like boxes, shells, cables or chargers.

Smart home appliances

Devices such as Google Home, Amazon Echo and even smart toothbrushes and cutting boards are designed to help consumers improve their lives, and they are becoming more and more popular. These smart devices are slowly becoming a part of everyday consumer life and we expect to see them become even more standardized as they continue to improve and consumers begin to see real benefits in integrating them into their lives. way of life. Smart devices are the future and we will certainly see their popularity increase throughout the year.

Earphones / wireless headsets

Technology is changing very quickly, streamlining and minimizing which means fewer cords and connectors. This means that the headphones are now wireless and work through Bluetooth rather than the conventional jack. With giants like Apple and Google excluding the headphone jack of their products, wireless is definitely the way of the future. We anticipate that wireless headphones will improve dramatically over the next few years and that consumers will start to adopt them more and more. In this case, less is more, so be prepared to drop the wires of your headphones. Looking for a product idea? Start looking for manufacturers who can provide you with this product so you can follow this trend as quickly as possible.

3D printing

3D printing is becoming an integral part of everyday business and consumer life. For a long time, it seemed like a futuristic experience, but now is the time to own a 3D printer can be a reality. It has not yet become a fully justifiable purchase for the consumer market, but we anticipate that significant progress will be made over the next two years. Keep an eye on its progress and start putting your ideas in place to take advantage of this trend as it becomes an active part of the consumer’s life. It is likely that you do not have the technological know-how or the means to produce your own 3D printer, so leave that to the experts and focus on the accessories.

360 degree camera

Photography is such a vast and varied segment that there is a niche for almost everything – niches related to style, technical specificities, etc. One of the most recent trends in the industry is 360-degree cameras. Initially, photographers took several high-definition photos and assembled them with software to create a 360-degree photo, but in recent years, 360-degree photo and video cameras have become readily available. However, it is important to note that different types of activities require different cameras, so as a potential seller, you need to make sure that you have different models (battery life and different resolution of a model to the other) reaching a wider audience. Also pay attention to other details such as live streaming capabilities, 4K, etc.

Security camera & doorbell

The security industry has grown rapidly and does not seem to be slowing down. One thing has been clear for a while now is how consumer technologies have pushed back barriers to innovation in the security industry. From biometrics to remote monitoring, there is a market for everything. Video security cameras and doorbells are some of the tools that have become increasingly popular. With crime and violence in urban areas, consumers have begun to take safety more seriously and this seems to be an ideology that has existed for a long time and is evolving with advances in technology. Getting into this industry will require a lot of research and the ability to track trends in this segment – but once you are able to do that, it can be an incredibly lucrative niche.

Smart lighting

We all probably dreamed that we do not have to get up from our couch or our bed to turn lights on or off. Welcome to the future! Not only are there smart lights that respond to applause, but there’s a whole world of smart lighting and smart lights. A few to mention are: Environmentally friendly lighting, automatic timing for lights, color control, remote access to lighting systems in areas with wifi, motion activated lighting etc. There are infinite options. As options grow, so does the consumer base. Customers have become more focused on sustainability and have created a demand for smart lighting companies to become creative with products. Smart lighting is the future of home lighting so it would be a good idea to go into this area as soon as you can.

Bluetooth & Wifi speakers

The Bluetooth speakers seem to have existed for ages but they improve each year with additional features. As technology becomes more and more wireless, consumers are interested in speakers that can connect to their devices without any cables, and that’s where bluetooth and wifi speakers come in. Bluetooth and Wi-Fi technologies will still be available for a while. This is an interesting industry. However, it is starting to become a saturated market so think about how you can create a Bluetooth or Wi-Fi speaker with additional features to make it even better for consumers. Do it, and you will stand out in this growing market.

GPS tracker for keys

These little nuggets of technology have become extremely popular because of their practicality. Tile is a Bluetooth tracker that is paired with an intuitive app that makes it easy to find any object to which it is attached such as keys, wallets, bags, etc. The key to the success of this product is simple: it provides a solution to a problem that almost everyone faces at some point in their daily lives. As Bluetooth technology becomes more and more involved in our daily lives, it makes sense to look at simple solutions that customers are looking for. For what other products could a GPS tracker be useful?

Phone Accessories

With the advent of the smartphone, a new market has formed: smartphone accessories. The variety of products in this niche can range from smartphone cases, screen protectors, chargers, USB converters, stickers, headphones (both wired and wireless), and much more. The more smartphones evolve over time, the more smartphone accessories will be created to improve customer satisfaction and enhance the experience with their smartphone. The problem with this market is that it is extremely saturated and there are a lot of competitors. Unless you have a very specialized product idea, your store may not even notice. The key to success in this niche is having the right combination of a superior product, a powerful marketing campaign and a brilliant customer service.

Leisure and toys trends of 2018

Adult coloring books became popular a few years ago and since then they have moved from a fashionable product to an expanding market. They have remained popular over time and consumers have continued to express their interest in their meditative and soothing effects. The success of the trend of adult coloring books stems from the fact that they incorporate other relevant trends into the content of their pages. For example, coloring pages that depict popular movie scenes and television shows or pop culture trends right now. Adult coloring books can be applied to many different niches and markets, depending on the content of the book.


Again, this is not a new innovation, but it all boils down to how it is delivered to the end consumer. Journaling has begun to gain popularity as people seek ways to de-stress, reflect, and practice mindfulness in order to take care of their mental and emotional health. Products such as “Five Minute Journal”, “the anxiety journal”, “the self journal” have become popular in recent years. Consumers will tell you that these simple tools provide so many benefits that improve their overall quality of life. Do you have a great idea for a journal or logging system that you want to share with the world? Start developing and refining your idea while this trend is on the rise. It is too early to know if it will last long or if it is an ephemeral fashion, but there is nevertheless room for more growth.

Fidget Spinner

Every year, there is this product that turns into a phenomenon that tends to last for some time. Last year was dominated by hand-spinner and other related restless toys. The demand for these toys was so high that at one point the manufacturers who created the ball bearings used in the toys were under pressure to create more than their authorized capacity. Even though these toys were originally created for people with anxiety and / or autism, this has become one of the office toys that everyone needs to have. Now is the time to stock up on items for adults and children. Is there another niche that you could target, or is there another type of toy you can create?

Plush toys

Stuffed toys are the perfect addition to your store if you run a lifestyle business geared towards children’s products. These types of toys have always been popular, however, there is always a new kind of stuffed toy that is becoming the focus of the children’s community and a must for all parents. Research the popular stuffed toys at the moment and think about how to make a stuffed toy that is compelling for children, or that has special features or added benefits that might be of interest to parents.

We hope this article will give you an idea of what 2018 is for ecommerce businesses as old trends disappear and new trends take their place. Take into account these 40 trend products and niches for 2018 and incorporate some aspects into your existing business or use them as inspiration to develop something new that consumers can love.

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