The internet has played a significant role in our daily life that people can connect to each other through various means of communication is seconds, can play games with each other and can buy anything online. Meanwhile, online has become a popular mode of business and has become widely accepted way of purchasing products and services. Online shopping provides customers with more choices and information to compare product and its price in less time and with less effort. Online shopping has been shown to provide more satisfaction to modern consumers who have a busy daily schedule
On the other hand some users still hesitate to buy products online. Lack of interest seems to be the major reason that impedes consumer to buy online. But the trend shows the number of online consumers increasing exponentially with the passage of each day.
Some advantages of online shopping are:
- The stores are never closed.
- There is no dress code.
- Save on gas.
- No aggressive sales people.
- No annoying crowd.
- No waiting in line to check out.
The world of e-commerce has recently emerged with rapid speed in Pakistan. The e-commerce industry earns a billions dollars in e-commerce in the American continent and western continent, it is also booming in Asian region with China and India leading the Asian market. China’s e-commerce giant’s – Ali-baba estimated to capitalized over US$ 250 billion and India’s flip-kart with US$ 1 billion dollars.
Pakistan although the late participant in the e-commerce business, has recorded an exponential increase in online sales and purchase, raise US$ 30 billion in recent times, estimated by a survey in Pakistan. The trend of online shopping in Pakistan shows that by 2017 the volume of e-commerce business increases up to US$ 600 billion.
In Pakistan, there are many established online store which have a large number of customers who purchases goods and services from their store and a many new online shopping stores which provide their product to consumers.
Pkbazaar.pk is one of the trending stores in Pakistan which offers more than one thousand products to the consumers of the country. In online shopping business quality is the main factor that concerns the customers as in online shopping there are lots of scam regarding to the initial order and delivery and quality of the ordered product. The online shopping stores which rule the business of e-commerce maintains quality and fulfill consumers’ needs and in turn maintain the consumers’ satisfaction. www.pkbazaar.pk offers quality the products and minimum rates in all their products that’s why it is gaining consumers attention and appreciation in Pakistan. The purpose of online shopping is to avail desired product with the minimum rates with convenience at your door step. The entrepreneurs who want to launch their online shopping store must keep some points in mind in order to succeed such as consumers’ convenience, quality of product, time of delivery and most important of all consumers’ satisfaction. The market of e-commerce has a huge potential yet to be explored in the country with colossal scope for innovation and improvement.
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