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The glasses sold in pharmacies are quite suitable
In spite of everything you’ve heard, pharmacy glasses are not necessarily bad. “A lot of patients are getting sick to me,” says Inna Ozerov, ophthalmologist and director of the Miami Eye Institute. They have been told that glasses sold without a prescription are bad for their eyes and could damage them. It’s totally wrong! If you are lucky enough to have a good vision but you have some problems reading, these magnifying glasses are a very acceptable and practical choice. The strength of these glasses varies with age


You are going to need glasses at some point
Even if you have a perfect vision during the first half of your life, at some point you will start squinting in front of your phone screen and ask your children to read you the menu at the restaurant. There is even a name for this loss of vision synonymous with aging: presbyopia, including the Canadian Association of Optometrists tells us that it prevents us from “focusing on close objects”. “When you start to feel the need to stretch your arm to see the fine print – around the age of 40 – it’s time to buy a pair of reading glasses,” says Dr. Ozerov. It may sound a little illogical, but the magnifying power of the telescope is high, and the more you have to keep your book ready. “If the deterioration of your vision in the middle age goes the other way – you can still read But the signs look like hieroglyphics – you’re becoming shortsighted and the pharmacy glasses will not help you. Go to your optometrist and have prescription glasses prescribed.




Some people may temporarily stop wearing glasses
There is a strange phenomenon where the vision improves. “Older patients with cataracts sometimes benefit from a” honeymoon “in which they no longer need reading glasses,” says Dr. Ozerov. This occurs when the lens thickens, making the eye more myopic, a phenomenon that allows the person to perceive smaller characters without glasses. But it does not last long. As cataracts get worse, all visual abilities go down, and eventually you have to go through surgery.




Scratches you dazzle your eyesight
Of course you can still see through these scratched glasses, but struggling to pierce this fog can tire your eyes, says Dr. Ozerov. You can erase fingerprints, but not scratches; so treat your new pair of glasses with all due respect. “To avoid scratches, never put glasses down,” advises the ophthalmologist.




New glasses, new frame
Your desire to save money – or your love for your old mounts – could lead you to want to replace only glasses and not buy new frames. Bad idea ! “You can not put new glasses in old frames because your new glasses will be cut and mounted on the mount,” says Dr. Ozerov. However, the old frame must be heated to remove the old glasses and heated again to place the new ones, which puts strain on the plastic and increases the risk for it to break, split or crack with the weather. Better to opt for a new pair.


New glasses, new frame
Your desire to save money – or your love for your old mounts – could lead you to want to replace only glasses and not buy new frames. Bad idea ! “You can not put new glasses in old frames because your new glasses will be cut and mounted on the mount,” says Dr. Ozerov. However, the old frame must be heated to remove the old glasses and heated again to place the new ones, which puts strain on the plastic and increases the risk for it to break, split or crack with the weather. Better to opt for a new pair.
ISTOCK / Georgijevic
You can save a lot by buying online
True glasses stores sell more expensive because their operating costs are higher, so you might be tempted to buy online, especially if prices are significantly better. Beyond the question of whether you are buying a counterfeit trademark template (check for positive and negative comments before clicking on “buy”), you need to ask yourself: do cheap glasses really fit the requirements? the prescription of my optometrist? “For simple prescriptions, no problem, you can buy online,” says Dr. Ozerov. But for more complex glasses like bifocal lenses, for example, I think it’s better to do business with an optometrist. “Be aware that many glasses come automatically with anti-reflective treatment, which could be worth to you. Take the time to ask what it is, whether you buy online or at a store.
Some extras are worth it
UV rays, glare, eye fatigue and harmful blue lights are all your eyes abuse every day. Fortunately, you can take glasses that protect you from all this without necessarily going through sunglasses. Transitions┬« lenses, for example, continually adapt to light variations and protect your eyes. These lenses stop 100% of UVA / UVB rays and attenuate dazzling lights. They also filter harmful blue light from phones, laptops, and LED or fluorescent bulbs. Tim Gunn, one of the gurus of the Haute Couture Project, is totally seduced by these glasses, which he puts on all these glasses. “The transition is smooth and I know I’m protected,” he told Reader’s Digest. He particularly likes not having to change to smoked glasses every time he goes out. Transition now has different types of lenses, some of which are specific to driving or extreme outdoor activities.

Your vision can change in a few months
It may be that you pass exams for your eyes every two or three years, every time the world around you loses some of its sharpness, but your vision to change dramatically in the meantime. “Many diseases can greatly change the relevance of your prescription,” says Dr. Ozerov. Cataracts, diabetes and glaucoma, for example, may require new glasses Pkbazaar.Pk. “It’s better to see your optometrist every year to make sure your health and vision are on the same page. Did you know that your optometrist could detect diseases before your doctor?


The spectacle offering is an activity that is mostly licensed, along with many brands of perfumes or watches that do not develop their own products.The principle of a trademark license is to assign the rights of the trademark to a given product, thus distributed by the licensee. An interesting alternative for a company that does not want to invest in mastering the manufacture or distribution of a product, or that simply does not have the know-how.It will often be a clothing brand that decides to expand its catalog by offering watches or glasses (you can imagine that Armani does not have its own watchmaker!).Examples abound, visiting the pages of companies that dominate the market: Luxottica, Marcolin and Safilo (all three Italian). you will see the extent of the phenomenon.And that’s perfectly normal! The brands develop the design with great budget and leaves the technical aspect to those manufacturers who are able to master the complex aspects of the manufacture of glasses.

We are in fact in the presence of an oligopoly (a small number of companies for a large number of customers), like a cobweb where all threads converge in one place: Luxottica. The largest company in the world of optics (7.1 billion euros of C.A.).But above all, in addition to manufacturing, Luxottica has a huge share of the distribution of optical brands, and that represents hundreds of points of sale and references.This means that Luxoticca makes the glasses and is then able to distribute them at the price they want. And today, 500 million people are wearing Luxottica’s licensed glasses.Of course, big brands have their say … in essence.Since disagreements appear, Luxottica has every power to dereference a brand from its stores, passing sales to an extremely low level.This was the case of Oakley, which eventually went bankrupt because it could not be distributed. It was later bought by Luxottica. RayBan was also a victim of redemption and is now under the full control of the Luxottica empire. Some denounce the decline in quality of RayBan that has occurred since this acquisition.Information that you find in the report below on the most powerful company in the optical market.A situation that some do not hesitate to denounce as the founder of Sensee in an interview with Figaro, an independent online distributor who aims to break the market prices. It faces a barrier from Essilor, the largest manufacturer of optical lenses. It refuses to work with online distributors, more able to lower their prices and break the market dynamics.

Finally, we must not forget that for reasons of marketing positioning, the luxury brand will pull its prices up. In a branding strategy, a pair of glasses “Tom Fiat” (yes, it’s a false brand that I invented) sold for less than 200 euros would undermine the image of the whole brand and could even affect the sales of this one; even if the manufacturing costsIn itself, it is no harm that brands use a license to distribute their glasses. Moreover, as the CEO of Luxottica puts it so well: “if there are people to buy it is not immoral to sell at this price”.But it is a problem when the oligopoly becomes a tool of control of the competition and a way of enslaving a whole market until controlling the prices. On this diagram, the consumer is not a winner.The final price is no more than a marketing element, it does not represent the work of a worker, a quality material or a particular production technique. It is indeed a set of factors that artificially inflate the price of mounts.So we have the following addition that makes up your pair of glasses of great brand:a frame with high margins, depending on the brand and the optician,glasses with margins of 6 to 50 times the manufacturing cost,
the cost of the license to be depreciated (very expensive for some luxury brands),
Distributor margins to cover salaries and management fees.
ALTERNATIVES TO KNOWTwo solutions are available to you:With this in mind, you prefer to stop spending so much and you fall on the frames for 1 euro more, at least you have the same for less. Go to page 140 of this book of which you are the hero (the page 140 does not exist, it is a joke to introduce the second point),
You decide to inform yourself about what you are buying and to look for brands that have adopted a different strategy, stay on this page.
You are still here ? So you have not succumbed to the dark side. Let’s discover together the real alternatives.If your optical budget allows you to change glasses only every 4 years, do not panic. We talked about Sensee above. But there are others.

A start-up from Toulouse, Jimmy Fairly, has reversed the trend and offers very convincing glasses by removing intermediaries (generator margins) for a quality appointment and a fixed price of 99 euros for a frame and glasses at its view. Note that a collaboration with Jura artisans is available for 149 euros with higher quality materials.The humanitarian program “Buy One, Give One” is a commitment of the brand to send a pair of glasses to the underprivileged for every mount purchase. This is exemplary and it is by supporting such initiatives that aid programs will see the light of day.There are already 3 stores in France: Toulouse, Lyon and Paris. A shop will open in Montorgueil in 10 days on the concept of coffee & glasses.But you can also receive models at home to try them if you do not have a shop nearby! The concept is based on a business model that has already proven itself in the United States (Warby Parker).

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