With the continuous advancement of the global trade process, in addition to the already divided market, cross-border e-commerce has gradually locked its eyes on the undeveloped Pakistani market.
The highly competitive e-commerce market in the US and Europe has long made cross-border e-commerce merchants feel uncomfortable. A large wave of sellers are heading to emerging e-commerce markets in Latin America, Africa, the Middle East and Asia.
In fact, the world is so big, there are still many e-commerce markets on the planet that are worth trying. Why bother “hanging on a tree”? Many countries along the Belt and Road country Pakistan, many sellers may not be familiar, but this is even the optimistic e-commerce land of Aliexpress products in Pakistan, Amazon products in Pakistan and eBay products in Pakistan!
With the continuous advancement of the global trade process, in addition to the already divided market, cross-border e-commerce has gradually focused on the undeveloped Pakistani market. It is estimated that the total value of Pakistan’s e-commerce industry will reach US$1 billion in 2020.
For Pakistan, you may already have a fixed mindset, thinking that there is a lack of digital awareness, and the per capita consumption gap is too large for the development of e-commerce. However, it has not been found that the proportion of Pakistan’s Internet and mobile terminals is gradually rising.
Pakistan’s per capita consumption is about $1,600, which is close to the per capita consumption level in India. The middle-class consumer class is on the rise; the mobile-end ratio is similar to that in Southeast Asia, and ordinary mobile phones occupy 80%, smart phones account for 20%, with China Mobile’s investment in Pakistan, it will also expand the network coverage of 3G/4G, greatly improving the mobile consumer base.
It is estimated that by 2020, more than 65 million people in Pakistan will use 3G or 4G networks on their smartphones. By then, there will be more than 163 million mobile phone users , accounting for 89% of the total population of Pakistan.
In addition to mobile coverage, Pakistan’s 220 million demographic dividend is enough to surprise sellers.
Although Pakistan’s population base is very high, its manufacturing industry is rather scarce. Industrial activities are relatively simple, mainly concentrated in the textile industry. Due to the lack of domestic commodity resources, there is a large amount of import demand, which has an advantage for the development of e-commerce.
The biggest difficulty in Pakistan’s e-commerce market, lacking a complete ecosystem
Of course, compared with the e-commerce market in Europe, America, Southeast Asia and the Middle East, Pakistan started late and the infrastructure is not complete. Many cross-border e-commerce companies are still embarrassed, worried about the export of goods to Pakistan, and whether the profits can be guaranteed.
After all, the national conditions are different. There are indeed some problems in the e-commerce market in Pakistan, such as payment, logistics…
These issues need to be re-planned and tailored to the market conditions in Pakistan.
98% to 99% of consumers in Pakistan are accustomed to cash on delivery, and the rest will use credit cards and savings cards. As the payment companies enter, some consumers are gradually changing their payment methods. For cross-border e-commerce sellers in the e-commerce market where the annual layout is relatively mature, it may be difficult to accept cash on delivery, which means that the seller needs to bear the corresponding financial risk.
Now the trends of online shopping in Pakistan is increasing rapidly. There are many online store that have facility of cash on delivery , free home delivery and good quality products. Pkbazaar.pk is one of the biggest online shopping store that is dealing with imported and branded products like amazon products in Pakistan, aliexpress products in Pakistan, eBay products in Pakistan, wallmart products in Pakistan, women fashion products in Pakistan , Men products in Pakistan. There are more than 100,000 products at same point with easy payment method and rapid transportation channels.