The number of websites indexed on the Internet leaps from year to year. The consequence is that it becomes more and more difficult to appear in the first results of the search engines on interesting queries. The classic SEO techniques are not always enough to really improve and durably its SEO and boost natural traffic. This is the reason why we offer in this article 10 original SEO tips and really very effective. These tips that are out of the ordinary can interest all types of sites (showcase site, e-commerce site …).
10 SEO tips to boost SEO traffic
The number of websites indexed on the Internet leaps from year to year. The consequence is that it becomes more and more difficult to appear in the first results of the search engines on interesting queries. The classic SEO techniques are not always enough to really improve and durably its SEO and boost natural traffic. This is the reason why we offer in this article 10 original SEO tips and really very effective. These tips that are out of the ordinary can interest all types of sites (showcase site, e-commerce site …).
tips seo booster organic natural traffic
Tip # 1 – Create linkable content
Backlinks are essential in SEO. The more quality articles an article enjoys, the more likely it is to be well positioned in the search engines. The problem is that getting backlinks – or rather “good” backlinks – is not easy. On this topic, we have already published an article listing 9 effective techniques to generate backlinks. We invite you to take a look.
How to produce “linkable” content, that is to say, conducive to sharing and backlinks? For this, you must produce rich, original, relevant content and at the same time related to your industry. What supposes to start by asking: what are the ideas, the contents that work and which interest the people in my sector of activity or on my theme? To answer this question, you have a weight ally – no pun intended: BuzzSumo. This software can be used in different ways, but it can in particular make it possible to find the popular contents by thematic or by sector. Popularity is calculated based on the number of shares on social networks. The operation of BuzzSumo is very simple. Just type a subject or a field of activity in the search engine:
tips seo booster organic natural traffic
If you type “plastic surgery”:
tips seo booster traffic natural organic buzzsumo 2
Several very useful filtering options are available in the left column (you can only use them in the paid version of the software). At a glance, you can learn about topics that are “buzzing” and that are of interest to your target audience. You can also see the formats of items that work best, the most effective angles, etc. These BuzzSumo searches can help you find THE format that might be of most interest to web users or bloggers: a classic text article, an infographic, a video, a guide, an inquiry, a review, a table, a list, a case study, an interview, a cheklist, a tutorial, a webinar, a podcast or even a small piece of software.
To be really “linkable”, the subject of your content must solve a problem that does not yet have a relevant or thorough answer on the internet. The problem must be met by many Internet users. Once you have found the popular topics, the most relevant format and the problem, it remains only to design the content in question, thinking to promote it well once published (on social networks in partic
Tip # 2 – Acquire existing sites
This trick is very little known, despite its proven effectiveness. The lack of knowledge of this technique has a reason: it is often imagined that buying a site involves paying huge sums. In reality, it is possible to acquire existing sites for a few hundred euros or a few thousand euros. Of course, it’s still a sum. But this only represents the cost of a few days (or at worst a few weeks) of collaboration with an SEO consultant. The return on investment of buying websites is often surprising, in the good sense of the word. The idea is to buy a small site related to your theme and to migrate to your domain name.
Here are the main advantages of the maneuver:
You recover the traffic from the purchased site.
You get the backlinks of the purchased site.
You enrich the content of your site.
You benefit from the SEO positions of the purchased site.
You may get the mailing list of the purchased site.
The monetary value of a website is sometimes difficult to estimate. To find a price that approximates the real value of the site, it is necessary to start from the income generated by the site in question. It is generally estimated that a fair price is twice the annual revenue of the site. A site that earns (in advertising or other revenues) 5,000 euros per month is worth roughly 10,000 euros. This is the most realistic way to estimate the value of any site, even if there are still other factors that come into play (including the popularity of the site on social media or the number of subscribers to the newsletter).
Note: target sites that have a link with your theme, offering quality content, with good backlinks, with consistent traffic, etc. Use tools like SEMrush or Ahrefs to evaluate the quality of the sites.
Tip # 3 – Work hard on promoting your “big” content
It is very relevant to publish more or less regularly “big” content, that is to say, articles exceeding 1500 words, highly worked videos, computer graphics, barometers, long interviews, etc. These in-depth content can help drive traffic to your site and make your website more credible. Unfortunately, it is very common for webmasters not to bother enough to promote these high potential content, thinking that their intrinsic quality will be enough to generate sharing. On the contrary, more than any other, the big contents must be the object of a real promotion. There are several ways to promote content:
Share it manually on social networks (Facebook, Twitter …) and plan several shares (thanks to tools like Hootsuite or TweetDeck).
Share it intelligently in blog comments or on forums.
Write one or two guest articles with a link to the page you want to promote. For example, if you publish a complete comparison between Magento and Prestashop, you can write one or two 500-word invited articles posing the problem and putting forward some ideas, returning to go further to your complete comparison. Of course, the invited article, to be credible and accepted, must have substance.
Tip # 4 – Appear in Featured Snippets
Featured Snippets are the blocks that appear at the very top of Google’s query queries (questions, “definition + keyword” or just “keyword”). The goal of the featured snippet is to immediately give an answer to the user, by extracting some of the content of a page that gives the answer to the question. We speak of “direct answers”. With the featured snippet, Google, search engine, becomes a response engine. In a lot of cases, Wikipedia is mentioned in the featured snippet:
Appearing in featured snippets is obviously a factor of considerable visibility for the sites. The big question is how to appear in the featured snippets. Not easy to answer the question as the rollout of featured snippets is fairly recent. We can still make several comments:
The content of the featured snippets is very often pulled by Google of the first result (or second and third results). In the screenshot above, we see that April’s article is the first result.
We observe that keywords are more important than links to be referenced in a featured snippet. A tip: show in your content several times the question. To appear in the featured snippet on the “What is a software” query, place the “What is a software” question in your article multiple times.
Do not target overly competitive queries, such as “who is barack obama” or “content marketing”.
In your content, answer the question as soon as possible. Ideally, answer it in the chapo and also under your first H2 (= at the beginning of the first paragraph), rephrasing and developing.
The little extra: it is possible, thanks to tools like Neocamino to define the keywords on which you can position yourself to hope to arrive in position 0. Relevant keywords with your activity and not very competitive. This will allow you to identify your different opportunities and enrich and
Tip # 5 – Create multiple contents around the same theme
The idea is simple: it is to write several articles revolving around the same theme. If you sell organic food, a theme could be “organic vegetables”. There are dozens of interesting contents to write on this theme:
What is an organic vegetable?
How to choose organic vegetables?
How to find an AMAP near you?
Where to buy organic vegetables?
How to get rare organic vegetables?
How to cook organic vegetables?
What are the benefits of organic vegetables?
Where can you find organic fruit and vegetable baskets near your home?
The 10 organic vegetables that have the coast.
Why vegetables no longer taste?
The subjects are legion. To have chances to position yourself correctly in search engines, one article is not enough. Creating multiple articles around the same content makes it possible to revolve around the main keyword of the secondary keywords. Each keyword, through its connection with others, will individually gain more weight. It also allows to make internal links between the different pages addressing the theme.
Note: The theme may not be a keyword as such. Articles can for example revolve around the theme of tricks to no longer be scammed by banks. The theme here is not necessarily reducible to a keyword. We must adopt a semantic approach and not just “keyword-oriented”. The subject is mentioned in the article “Setting up Schema.org semantic markup”. Example of a cluster of topics revolving around the theme of turtles:
stuce # 6 – Build partnerships with online communities
Fan communities have grown significantly in recent years. It exists in almost all themes: clothing, beauty products, cinema, video games, organic products, travel, etc. In this tip, it is about forming partnerships with fan communities that revolve around topics close to yours to promote your services or products through them. Do you market fashion clothes? Why not try to contact the communities of amateurs and lovers of fashion clothes? Basically, it’s the idea.
Becoming a partner of fan communities is a very effective tip in general for creating backlinks or sharing your products. You can even use in some cases fan communities to sell your products (some fan communities include a shop space). Of course, this trick is not duplicable for all activities. This mainly concerns e-commerce sites. Although: if you are a site revolving around the theme of ecology, you could very well try to contact communities of people sensitized to this cause and collect some backlin
\ The partnership may consist in offering this community some of your products in exchange for articles, photos or links on its site. To find a community of fans related to your industry, your positioning and your products / services, the simplest solution is to use search engines (Google for example). You can also search for influencers and community animators via software like BuzzSumo (the software we talked about earlier).
Tip # 7 – Update your old content and republish
Feeding a site with regular content is one of the keys to SEO. Google loves content. But often your old contents fall into oblivion and get lost in the architecture of your site. A very old blog article is rarely accessible in less than three clicks, which poses a problem in the balance of the tree structure of your site. Your old contents become inaccessible – as well by your visitors who have to click sometimes more than 10 times if they want to reach the content (what they do not do) than by the search engine robots.
Hence the importance of updating your old contents and republishing them. Especially if it’s about relevant content and that retain some relevance. Updating an old content (eg an old article) consists of adding paragraphs, enriching the general content, updating references, links, and finally changing the publication date. It takes time, obviously. But it is often more profitable than writing a brand new article on the same subject. The game is worth the candle. Republishing a blog post can make it reappear at the very top of your blog feed.
The results in terms of SEO positioning and traffic can be really impressive (Sources: Hubspot):
tips seo booster natural organic traffic republication postsg
Tip # 8 – Boost content on your site that does not perform
This trick joins the previous one in that it is again working on the existing. Not to create new contents, but to modify and work already existing contents. Everyone has in mind this observation, this reality: the natural traffic of a website is generally fed by a small number of powerful articles. On some sites, 3% of the articles generate 70% of the traffic. The orders of magnitude can be even more impressive. These statistics are eloquent and surely speak to many of you (Sources: Hubspot):
tips booster booster organic organic traffic booster contents
This reality must not lead to lamentation. On the contrary, it signals great opportunities. Here are the steps to take advantage of this and boost your posts that have potential but do not bring / more traffic. First, go to Google Search Console and in Search Traffic in Pkmarts ==> Search Analysis. Select, using the “Position” filter, posts that have a position between 10 and 25:
tips seo booster organic organic traffic booster contents search console
You will not have time to boost all your non-performing content. The idea is to boost the content that has a rather interesting positioning and can easily gain a few places to gain visibility. The goal, targeting positions 10-25 is to put back the posts that appear on these keywords on the first page of Google. To find the pages that are positioned on the keywords, click on the keyword in question and then on the button “Pages”:
Once you have selected all the pages that are positioned on a keyword positioned between the 10th and the 25th place in Google, it will be necessary to rework them in order to boost them. Which assumes:
To add internal links on the pages to boost. Do not hesitate to link to articles after the pages you want to reboost.
Add internal links on your “flagship pages” that point to the pages you want to boost. Attention to be effective, your internal links must be relevant – which supposes in particular an optimization of the anchors.
Add content and update the article (see previous tip).
Tip # 9 – Find the questions your target is asking
Internet users do not simply type keywords in Google et al. (Such as “arcachon italian restaurant” or “golden globes 2013 results”). Sometimes people ask questions like this:
Who is the 1986 World Cup winner
What is called first movie star wars
what is relationship marketing
Etc.
It can be very effective to build content around questions frequently asked by your target. A post can very well be built around a question rather than a keyword. This technique allows both to bring on your site highly qualified traffic, but also to position you on less competitive requests. It is easier to position oneself on “what are the different varieties of apple” than on “varieties of apple”.
Example with the query “why the earth turns on itself” (Wikipedia arrives only in third place):
This involves looking for and finding the questions your target is asking. There are several tools to help you along this path, such as Quora. Quora is a social network that makes it easy to find answers to frequently asked questions. The answers are written by the users themselves (a bit on the participatory model of Wikipedia for that matter). To find questions related to keywords, simply type the keyword in question in the search bar. Quora then offers you a whole series of questions related to the keyword. Only drawback of Quora: it is available only in English. Example with the keyword “biking”
Tip: kill two birds with one stone and choose questions that contain an important keyword. To return to the previous example: in “What are the different varieties of apples”, there are “varieties of apples”. Learn how to target the keywords to use on their site.
Tip # 10 – Transcribe the content of your videos
Video content brings real added value to a website. They create commitment and build a community around your service or brand. The problem in a video is that there are no texts. By definition … From an SEO perspective, video is not an ideal format, especially if your videos are not hosted on YouTube (a service that belongs, let’s remember, to Google). There is a solution to solve this problem: fully transcribe the content of the video. This will generate much more organic traffic on your quality video content. Moz uses this technique very well for the transcription of his “Whiteboard Friday”.
tips seo booster organic organic traffic transcription video moz
This trick also works for webinars. MyFeelBack for example offers written summaries of its webinars. Transcribing the content of a video or synthesizing the points mentioned during a webinar involves a cost in terms of time. But this technique makes it possible to display relevant content in the search results and to improve the traffic of your videos.